“Where Needs Take Us” – ICL’s Identity and Re-branding Process
ICL’s ‘Next Step Forward’ strategy defines its identity and mission as a global, unified company that provides the essential needs of humanity in its core markets: Agriculture, Food and Engineered Materials.
As a company operating in global markets, ICL faces numerous global challenges driven by major trends: rapid growth of the population, an increasing middle class, growth in calorie consumption per capita, diminishing reserves of natural resources, concern for the environment in an age of global warming, among others. As a result of these trends, humanity’s needs are evolving continuously: to overcome food shortages, improve safety products, deal with health risks, create sustainability, use greener energy sources, as well as many others. For this reason, and in order to continue to meet the vital needs of humanity, ICL espouses adapting to the continuous changes in humanity’s needs and developing together with them. ICL can only realize this goal by acting as one company, strong and unified, that takes advantage of its size, geographic reach and its ability to integrate all aspects of its operations in order to continue growing and thriving as a leading company in the global market.
Discover more about ICL’s new brand at www.iclbranding.com