Products Global
April 17, 2019 | 7 min read

Revolutionizing the Deodorant Market

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A recently-developed, unique molecule has won ICL an innovation award and a medal for ground-breaking advancements which can be used in personal care products.

Many may not be aware of this, but the sweat created by the body’s cooling mechanism is actually odorless. The familiar, unpleasant smell of sweat we all know is in fact the result of perspiration molecules being broken down by bacteria that live on our skin. Thorough maintenance of hygiene assists in removing the bacteria and prevents them from reproducing. This helps prevent the odor of sweat.

The problem of odor caused by perspiration has been bothering humanity for centuries. In the 1940s, the first patent for an anti-perspirant deodorant was registered. This deodorant was made of aluminum salts that shrink or block the ducts through which sweat is secreted, and in this way reduced the secretion of sweat and the odor which comes with its dissolution. In recent years, with the rising trend towards using less harmful materials, there have been more and more voices calling to stop using anti-perspirants, since they block the secretion of sweat which is a natural regulating mechanism that cools the body.

Meyrav Abecassis – Wolfovich (Ph.D.), Head of the Formulations laboratory and at ICL-IP, R&D, explains that the opposition to anti-perspirant deodorants which contain aluminium has been gaining strength in the past few years. There is a claim that anti-perspirant deodorants may cause breast cancer and Alzheimer’s disease as a result of aluminium penetrating the body. However, she also noted that there was no clear scientific evidence for this claim.

The molecule works through a combined mechanism that reduces the amount of bacteria on the skin.

An Advanced Molecule

Cosmetics and personal – care companies have long been investing much effort in establishing production lines based on more natural / natural based ingredients, but they are not alone in this. ICL has recognized the global trend against the use of anti-perspirants and decided to challenge it with the help of the properties of magnesia (magnesium based oxides). The company developed a natural based, human friendly molecule that can replace the use of aluminum salts and antimicrobial agents.

The new and unique molecule developed by ICL, CareMag® D, has a granted patent due to its physical and chemical properties and its use in deodorants. The molecule works through a combined mechanism that reduces bacteria amount on the skin while simultaneously absorbs perspiration. This prevents the odour of sweat by using natural based minerals that do not cause sensitivity (hypoallergic) nor penetration to the body.

In order to check the safety and the efficacy of CareMag® D in deodorant, a prototype of a deodorant was prepared and tested in external institutes for clinical studies. “The results we received were very good,” reveals Abecassis – Wolfovich, who is heading the project. “We found that more than 90 percent of examinees who tried out the deodorant expressed their satisfaction with it. Two thirds of them had noted that our deodorant was better than the product they were already using on a daily basis. Additionally, 84% have said that the product gives them long-lasting, everyday protection from sweat odour. The proto – type formulation was also tested for sensitivity and hypoallergic and none of the volunteers showed any sensitivity” added Abecassis – Wolfovich.

CareMag® D is registered in INCI, was never tested on animals and has COSMOS approval. It is also suitable to variety of deodorant types (roll-on, spray, stick and others).

Innovation in ICL recognized as ground-breaking

At the beginning of 2019, the team that developed CareMag® D won the prestigious CEO award in ICL Leaders annual competition. At April 2019, ICL won a Bronze Medal for it in the In-Cosmetics Global annual event, with its main distributer – Clariant. In-Cosmetics Global is a leading global annual event for personal care ingredients, which takes place in Paris for three days each year. It brings together up to 800 international exhibitors of ingredients, fragrances and other products from up to 9,000 cosmetic manufacturers worldwide. It is the main place for showcasing innovation in ingredients and technologies for professionals in the field. ICL were one of 130 teams around the world presenting their innovative solutions in the personal care ingredients sphere.

In the last year more and more leading brands in the Personal Care industry are incorporating CareMag® D in their deodorant products.