The textile industry is undergoing a transformation, driven by consumers who expect more from what they wear, more comfort, more performance, and more sustainability. Today’s clothing needs to do more than just look good; it must actively enhance the wearer’s experience. Whether it’s sportswear that keeps up with intense workouts, workwear that stays fresh during long shifts, or office attire that requires less frequent laundering, innovation in textile finishing is no longer optional; it’s essential.
This is where TextiMag™ comes in – a magnesium-based odor-adsorption technology from ICL that is redefining what’s possible in odor control for fabrics.
What Is TextiMag™?
TextiMag™ is a next-generation fabric treatment that neutralizes odor, enhances wearer comfort, and supports sustainable garment care. It is naturally safe, based on pharma and food-grade magnesium – a sharp departure from conventional odor-control agents like silver or synthetic compounds.
TextiMag™ doesn’t just mask odors; it adsorbs and neutralizes the odor-producing microorganisms, keeping fabrics fresher for longer. This makes it particularly valuable in garments that undergo physical stress, activewear, uniforms, socks, and underwear, but also highly relevant for everyday wear and formal clothing.
With growing environmental awareness, more consumers are looking for clothing that stays fresh longer and reduces the need for frequent washing, saving water, energy, and wear-and-tear on garments. TextiMag™ directly supports this shift in behavior.
Why Magnesium?
Magnesium is an abundant, naturally occurring element that’s already used in natural deodorants as a safer alternative to aluminum and parabens. It’s gentle on skin, effective in odor control, and free from harmful side effects.
When applied to textiles, magnesium retains its anti-odor efficacy, performing even under extreme conditions like sweat, friction, and prolonged wear. It outperforms silver-based finishes in cost-efficiency and avoids the environmental concerns associated with metal-based treatments.
In short, magnesium is nature-approved, consumer-trusted, and scientifically validated.
Seamless Integration, Sustainable Process
One of the key advantages of TextiMag™ is its compatibility with standard textile finishing processes. It can be applied to woven, knit, or non-woven fabrics across a wide range of garments, from performance sportswear to intimate apparel.
TextiMag™ contributes to sustainability by extending the freshness of garments and reducing laundry cycles. This saves water and energy, reduces detergent use, and prolongs fabric life. Its production process aligns with these sustainability goals.
ICL extracts magnesium from Dead Sea reserves using the environmentally friendly Aman thermal decomposition process. Solar evaporation concentrates the brines, which are then heat-treated – no added chemicals, no toxic by-products. ICL’s facilities are embedded in circular economy principles and powered by clean energy hybrid grids, making the supply chain as clean as the product itself.
Backed by Science
TextiMag™’s performance is proven by multiple independent studies:
• A clinical sniff test conducted by Complife Italy showed:
• 93% of participants noticed reduced odor in treated garments.
• 90% found the garments comfortable during physical activity.
• Gas chromatography testing by Bureau Veritas Taiwan and ICL labs found:
• A 50 mg application significantly enhanced odor absorption in nylon, cotton, and polyester.
• 99.9% odor resilience in nylon fabrics after 25 home laundry cycles.
This combination of effectiveness, durability, and skin compatibility makes TextiMag™ a compelling choice for forward-thinking apparel brands.
Versatile Applications Across Global Markets
While sportswear and industrial workwear are natural fits, TextiMag™’s potential extends much further.
As professionals seek garments that stay fresh and wrinkle-free throughout long workdays, office wear and uniforms made with odor-resistant finishes are gaining traction. Non-iron, low-laundry garments that meet hygiene standards while reducing maintenance costs are increasingly desirable in hospitality, travel, healthcare, and corporate sectors.
Looking ahead, global demographic and climate shifts are accelerating demand. More than 50% of global population growth by 2050 is expected in tropical and subtropical regions, where heat and humidity amplify odor challenges. Climate change is driving similar needs in temperate regions. As such, odor-adsorption textiles are expected to become standard across most categories of manufactured clothing.
TextiMag™ as a Platform for Innovation
TextiMag™ is a flagship product that showcases ICL’s broader innovation strategy, combining deep mineral expertise with sustainable chemistry. In addition to magnesium-based textiles, ICL is developing phosphate-based solutions for the leather industry and exploring new applications for magnesium derivatives across fashion, agriculture, and beyond.
TextiMag™ embodies ICL’s ability to deliver science-backed, environmentally responsible, and commercially scalable solutions that respond to real-world consumer needs.
Join the Next Chapter in Apparel Innovation
Whether you’re a fashion brand, sportswear label, uniform supplier, or textile finisher – TextiMag™ opens the door to smarter, cleaner, and more competitive product development.
Let’s shape the future of odor-resistant, sustainable apparel together.
Talk to us today.
